Crafting a Bold Digital Identity for Phaway Construction.
Brief
Phaway Construction is a women-owned general contractor with over 15 years of experience building sophisticated homes and beautiful spaces. I worked with them to design a clean, intuitive portfolio website that showcases their craftsmanship and makes it easy for clients to explore their work. Together, we created a professional online presence that reflects their dedication to quality and helps attract new clients.
TEAM
Employer
Phaway Construction
Timeline
Oct 2024 — Dec 2024
MY ROLES
The Challenge
Creating an intuitive and engaging user experience was key to keeping potential clients interested and encouraging them to explore Phaway Construction’s work. The challenge was to design a clean, easy-to-navigate portfolio site that not only showcased their diverse, high-end projects but also reflected their dedication to quality, craftsmanship, and innovation. It was important to ensure the visual design aligned with Phaway Construction’s brand identity, while also making it simple for clients to view projects, learn about services, and get in touch—all without overwhelming them with unnecessary complexity.
Approach
Creating a cohesive design
Through consistent use of color schemes, typography, and visual elements, a unified design was achieved that aligns with the company’s branding and conveys professionalism.
Showcasing diverse projects
The solution was to create a well-organized “Our Projects” page with categories and filters, allowing users to easily navigate and explore different types of projects.
Enhancing User Experience
Implementing user-friendly navigation, interactive elements, and clear calls to action helped create an engaging and accessible site, encouraging users to explore further and connect with the company.
